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The Product Manager-s Handbook- The Complete Product Management Resource

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The Product Manager-s Handbook- The Complete Product Management Resource Deluxe

Author Company: McGraw-Hill

The Product Manager-s Handbook- The Complete Product Management Resource Deluxe 3 stars (Not a complete guide) - Better than the field guide, you need only


File Size: 26.37 kB
OS: Windows 98 / NT / 2000 / ME / XP / VISTA
License: Digital - Time Limit, free to try, 26.37 to buy.

Software Developed by McGraw-Hill

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Description :

The Product Manager-s Handbook- The Complete Product Management Resource Deluxe - 3 stars (Not a complete guide) - Better than

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The Product Manager's Handbook: The Complete Product Management Resource review:3 stars (Not a complete guide) - Better than the field guide, you need only one. A good start but disappointing in it's depth and detail. A beginners guide but certainly not a complete guide.5 stars (Great book, highly recommended for new PM's) - I read this book in 2000 when I started my first job as a PM. Since then, I have re-read it a few times. Each re-read is such a pleasure as I am able to tie in my experience to more and more facets of the book that were previously unclear. The book is an industry independent, general review of the roles and responsibilities of a product manager. It lays a nice foundation for those who are new to the position by outlining business processes, internal and external interactions and organizational roles a PM can expect to have. The book does not delve into the mechanical details of marketing: such as conducting research, performing surveys, managing channels or evaluating effectiveness. However, it does talk about which kind of product managers would benefit from certain types of marketing initiatives.If you are new to Product Management or would like to learn more about the processes involved in managing a product's lifecycle, this book is an excellent introduction.4 stars (Best in the lot.) - I wouldnt say that this is an exceptional title but compared to other books in the market , this is the best. Be aware that this covers 'Product Management' in a very generic fashion. It doesnt talk about the role played by a PM in Software Development Process.

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